Privacy Policy
At Pilot Roofing, your privacy matters to us. This Privacy Policy explains what personal information we collect when you visit our website or contact us for roofing services in Rochester Hills and the surrounding southeastern Michigan communities, how we use that information, and the choices you have. By using our website, you agree to the practices described below.
Information We Collect
We collect information in two ways: directly from you and automatically through your use of our website.
Information you provide to us:
- Your name, email address, phone number, and service or mailing address when you submit a contact form, quote request, or inspection request
- Details about your roof, property, or the roofing service you need (e.g., storm damage, repair, replacement)
- Communications you send us via phone, email, or web forms
- Payment details when applicable — these are processed securely through our third-party payment processor and are not stored on our servers
Information collected automatically:
- IP address, browser type, device type, and operating system
- Pages you visit, time spent on each page, links you click, and the site that referred you to us
- General location inferred from your IP address
- Data collected through cookies and similar tracking technologies (see Section 4 below)
How We Use Your Information
We use the information we collect to:
- Respond to your questions, inspection requests, and service inquiries
- Schedule free roof inspections and roofing services at your property in Rochester Hills or the surrounding communities (Troy, Sterling Heights, Shelby Township, Macomb Township, Clarkston, Lake Orion, Oxford, Chesterfield, Washington Township, Clinton Township, and nearby areas)
- Send appointment confirmations, project updates, and follow-up communications
- Assist you through the insurance claims process for storm, hail, or wind damage
- Process payments and send invoices or receipts
- Improve our website, services, and overall customer experience
- Send occasional promotional emails or service reminders — only with your consent, and you may opt out at any time
- Meet our legal and regulatory obligations
- Detect and prevent fraud or unauthorized activity on our website
We will never sell your personal information to third parties for marketing purposes.
Sharing Your Information
We do not sell or rent your personal information. We may share your information only in the following limited circumstances:
Service Providers: We work with trusted third-party vendors who help us operate our website, manage customer communications, and process payments (such as CRM software, email platforms, and payment processors). These vendors are contractually required to protect your data and may only use it to perform services on our behalf.
Subcontractors: When completing a roofing project, we may share limited project details with licensed roofing subcontractors working under our direction and supervision.
Insurance Companies and Adjusters: When you ask us to assist with an insurance claim for storm, hail, or wind damage, we may share documentation and project details with your insurance provider and their adjusters on your behalf.
Legal Requirements: We may disclose your information when required by law, court order, or government authority, or when necessary to protect the safety, rights, or property of Pilot Roofing, our customers, or the public.
Business Transfers: If Pilot Roofing is involved in a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you via email or a notice on our website if such a change occurs.
Cookies & Tracking Technologies
Our website uses cookies — small text files stored on your device — and similar tracking technologies to enhance your experience and help us understand how visitors use our site.
Types of cookies we use:
Essential Cookies: Required for basic website functionality such as form submissions and page navigation. These cannot be disabled without affecting how the site works.
Analytics Cookies: Help us understand how visitors interact with our website (for example, through Google Analytics). This data is aggregated and does not personally identify you.
Marketing Cookies: Used to display relevant ads and measure the effectiveness of our advertising campaigns (for example, through Google Ads or Meta/Facebook Pixel).
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. To learn more about managing cookies, visit your browser’s help documentation.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Active customer and project records are kept throughout your relationship with Pilot Roofing
- Roofing project records and warranty documentation may be retained for up to 10 years to support future warranty claims
- Financial records are retained as required by applicable Michigan and federal tax and accounting laws
- Marketing contact information is retained until you opt out or request that we delete it
When your information is no longer needed, we securely delete or anonymize it.
Security
We take reasonable technical and organizational steps to protect your personal information from unauthorized access, disclosure, alteration, or loss. Our security measures include:
- SSL/TLS encryption for all data transmitted through our website
- Access controls that limit who within our company can view customer records
- Secure, password-protected systems for storing customer and project data
- Regular review of our data collection, storage, and handling practices
No method of electronic transmission or storage is completely secure. While we work hard to protect your information, we cannot guarantee absolute security. If you believe your information may have been compromised, please contact us immediately.
Your Rights & Choices
You have the following rights regarding your personal information:
Access: You may request a copy of the personal information we hold about you.
Correction: You may ask us to correct inaccurate or incomplete information.
Deletion: You may request that we delete your personal information. Please note that certain records may be retained as required by law (for example, financial or warranty records).
Opt-Out of Marketing: You can unsubscribe from marketing emails at any time using the unsubscribe link in any of our emails, or by contacting us directly.
Data Portability: You may request a copy of your data in a structured, commonly used format.
Restrict Processing: In certain circumstances, you may ask us to limit how we use your information.
Michigan Residents: If you are a Michigan resident, you may have additional rights under applicable state privacy law. We will honor all valid requests in accordance with Michigan law.
To exercise any of these rights, please contact us using the information in Section 10. We will respond to verified requests within 30 days.
Children's Privacy
Our website and roofing services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have unintentionally collected information from a minor, please contact us immediately and we will promptly delete it.
Third-Party Links
Our website may contain links to third-party websites, such as manufacturer sites, financing partners, or review platforms. Pilot Roofing is not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any third-party website you visit before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time as our practices evolve or as required by law. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes are posted means you accept the updated policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please reach out to us:
Website: pilot-roofing.com
Email: office@pilot-roofing.com
Phone: 248-410-2327